The first handful of hires set the working norms every later employee inherits. At that size you are not filling roles so much as choosing what the company will be like to work in.
Hire for range before depth
Early roles do not stay inside their titles. The first engineer will talk to customers; the first marketer will write SQL. Deep specialists in a narrow area are frequently a poor fit for that reality, however strong the specialism.
Look for evidence of people operating outside a defined remit and succeeding. Side projects, previous small-company experience and career changes are all better signals here than a linear track at a large employer.
Compete on the things you can actually offer
You will not win on salary. Trying to means overextending the runway and still losing to a company that can simply pay more.
What you can offer is genuine ownership, direct visible impact, meaningful equity and an absence of bureaucracy. These are real and they attract a specific kind of person. Be precise rather than promotional — overselling the upside produces a departure at month six.
- Publish a salary range; hiding it wastes everyone's time.
- Explain the equity properly, including the parts that are unfavourable.
- Be honest about the risk — candidates who need certainty should self-select out.
- Describe the actual day-to-day, not the aspirational version.
Make the interview resemble the job
Abstract puzzle interviews select for interview practice. A short, paid, realistic work sample selects for the thing you are hiring for.
Keep it scoped to a few hours and pay for the time. Long unpaid exercises quietly exclude anyone with caring responsibilities or a demanding current job, which is a narrowing you cannot afford at this size.
Culture fit is the wrong question
Hiring for cultural similarity produces a team that thinks alike and shares blind spots. At five people that is a structural weakness, not a comfort.
Ask instead about values alignment and complementary strengths. Someone who works differently but wants the same outcome improves the team; someone who mirrors the founders adds capacity without adding judgement.
Key takeaways
- Early hires need range; the role will not stay in its lane.
- Compete on ownership and impact, and describe them honestly.
- Use short paid work samples that resemble the real job.
- Hire for values alignment, not for people like the founders.
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